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hi, i'm
tori gerbig!
I learned a long-time ago that success takes persistence and an unwavering belief in yourself. This is the message I yearn to share with anyone who wants more for their lives; anyone who has a dream to create and succeed in their vision.
Curious how I turned my dream into a reality? Read on for the full story ...
first things first
Founder + CEO of Pink LIlly
As the founder and CEO of the multi-million dollar company Pink Lily, I am constantly working to pave a smoother way for women in business [just like you] to be able to continue to rise and enjoy success and fulfillment in your professional and personal lives.
As a small-town Kentucky girl at heart, growing up in a working middle-class family, I learned that success takes persistence and an unwavering belief in yourself. From these humble beginnings, I was able to harness my skills of marketing and social media and enter the industry of boutique fashion — an area that I noticed was not yet abundantly being offered online. With my personal love of online shopping and my ambitious mindset, I felt compelled to change that.
“Each day, I get to live out my dreams while running a successful online boutique. It’s really amazing! But I also juggle being a full-time CEO and entrepreneur with raising my little family and being the best mom and wife I can be. It’s not easy but I try as hard as I can each day!”
Six months after launching my website, the initial side hobby of selling clothes quickly evolved to an exceptional level of success. My husband and I quit our corporate jobs to focus on Pink Lily full time. Hundreds of orders a day led to the need to expand to the large-scale model operating out of a 50,000 square foot warehouse to fulfill the multi-million dollars in sales that continue to grow each year.
Within the first year of operation, Pink Lily had hit the multi-million dollar mark. The next 3 years had Pink Lily achieving over 30 million dollars in sales and is currently operated by over 200 full-time employees, the majority of whom are women. Since then, my accomplishments include being featured on Forbes.com, HuffPost, Entrepreneur.com, becoming an Inc. 5000 company in 2018, and receiving the 2018 Bowling Green Entrepreneur of the Year Award.
I'm THE BOSS LADY AROUND HERE.
Beyond this financial and professional success, my true accomplishment is creating something entirely my own, from the ground-up, and seeing how women are truly empowered through my business.
I have worked very diligently to create a business that supports ambitious women. Its core purpose also allows women from all walks of life to feel more confident and beautiful in the stunning boutique fashion made for real bodies.
My goal is to prove that women really can have and do it all - professional success and personal fulfillment. I am a 33-year-old mother of 3 who, together with my husband, started an online business from home.
"My goal is to prove that women really can have and do it all..."
friends
wine + chocolate
americano black
pink lily, duh!
nashville
01. favorite tv show
02. guilty pleasure
05. starbucks order
instagram
family time
multitasking
07. when i'm not working
06. place to shop
08. superpower
04. platform of choice
03. fave city
What does a fast-paced, boutique owner love? Here’s your answers. This is where you’ll find everything I have tested and loved, from beauty and health, to the techy things that help me run my business, and even a few dress-up items that I seriously can’t live without.
MY favorite things
friends
wine + chocolate
nashville
01. favorite tv show
02. guilty pleasure
instagram
04. platform of choice
03. fave city
view more >
americano black
pink lily, duh!
family time
05. starbucks order
06. place to shop
multi-tasking
08. super power
07. when i'm not working
< GO BACK
all the fun facts
A look back on the past decade
— Married College Sweetheart
— Bought our first house
— Entered Corporate America
2010
— Became interested in ecommerce
— Sold random items on Etsy
— Discovered online fashion boutiques
2012
— Jockson Thomas born May 7th
— Started a Facebook Boutique group
— Surpassed $10,000 in sales on Etsy
— Start hosting sales in my home
2013
— Launched Pink Lily
— Tori and Chris both Quit Corporate Jobs
— Moved to a Warehouse
— Hit $4M Sales
2014
— Outgrew Warehouse > New 3,000 sqft
— Rylee Kate Born April 11, 2015
— Surpassed $10m in sales
— Moved to a new home
2015
humble beginnings!
see, dreams do come true! crazy, huh?
— Featured on Forbes.com
— Completed build on 25,000 sq foot warehouse
2016
— Featured as Inc 5000 Company
— Opened Retail Store
2017
— Added on to 25,000 sq ft Warehouse
— Surpassed $50M Sales Online
— Started IVF
— Tori Named Entrepreneur of the Year
— Moved to a new home
2018
— Got pregnant from IVF but miscarried
— Started last round of IVF & had success
— Surpassed over 100 Full Time Employees
— Surpassed $100m in sales total
2019
— Reese Caroline Born on Jan 1. 2020
— Leased a New $160,000 sq ft Warehouse
— Surpassed 200 Full Time Employees
— Broke ground on our forever home!
2020
the grand opening
what a year, eh?
join the conversation
JOIN now
Serving up daily inspiration for work + life in my personal Facebook group! A place for community + girl talk from all things business to what concealer I love most!
@torigerbig
let's be friends
for daily behind the scenes at Pink Lily, life with my family + daily outfits, follow along!
