Content Creation

Content Creator Must Haves

I’m Tori Gerbig.
Founder of Pink Lily.
hey
I’m a wife, mom, entrepreneur, and marketing expert teaching women with big dreams.

Creating content these days is easier than ever, but creating consistent, quality content takes practice and commitment. As I have upped my game as a content creator, I have discovered many useful products that elevate the videos and photos I create. Whether it’s lighting that makes sure I look my best, phone accessories that make shooting content on the go that much easier, or camera add-ons to help steady my shots and provide crisp audio, they are all tools that I use constantly! Chris and I had to make sure our brand, Pink Lily, stood out and caught people’s eye, so we had to learn how to upgrade our content. As we have continued to share our lifestyle on our personal pages, these tips and products have made our socials pop!

Filming Must Haves:

Movo iVlogger Vlogging Kit for iPhone: This is perfect for those who are just starting to produce content with their phone! This kit comes with everything you need to film your life as you live it. It comes with a tripod, a light attachment, a microphone, and all the cables you need to create quality content with just your iPhone camera. A kit that lets you start vlogging like a pro! (Movo)

Tripods (Standard and Moving): Tripods are a must when creating high-quality videos! You want to make sure the camera stays steady. These are two of my personal favorites I use for different reasons. The Moving Tabletop Tripod from (Camrola) has a face-tracking feature that is perfect for filming content where I am moving around. And you know I’m always on the move! It racks the focus to make sure you are always looking your best. The standard phone tripod and selfie stick from (UBeesize) is a must-have and most used for my content creation! Easy to set up and adjust. It always helps get the perfect angle to shoot!

Ring Light with Stand and Overhead Phone Mount: Now you all know how much I love filming food content and this light/mount combo has been a lifesaver in capturing all of my delicious creations! It is foldable which means it can capture what you need at multiple angles. The phone mount allows for the perfect overhead shot of mouthwatering meals. Whether you want it to take the perfect food pic to post to Instagram or capture the process of making it to post to TikTok, this stand does the job! (UBeesize)

Lighting Must Haves:

Ring Light: Another staple of content creation like the tripod, ring lights give you just the right glow so you look your best in pictures and videos! I love this one because it gives you filters for warm light and cool light which is perfect for when I am creating the vibe I want. (NEEWER)

Selfie Light: Want to get the perfect picture every time? I always love using a selfie light to make sure my pictures turn out looking polished! This one can be attached to your phone or your laptop in case you want to use it for video calling as well. Versatile and essential to looking your best in your content!(Meixitoy)

Other Helpful Accessories:

There are all sorts of accessories out there that help with content creation but I’ve found these two products to be some of the most helpful! The first is a suction cup wall mount for filming on your phone. The best thing about this product is that you can take it anywhere and stick it to virtually anything! You can use it for filming on your own if you need to get a shot but have no one around to film a steady shot. Just stick it to a wall or a window and you have a setup. I’m sure you’ve seen people out and about with these filming things like TikTok dances or vlogs! A great thing to just keep in your bag when creating on the go.

The second is a lapel mic. Now most of the time, the audio on your camera or phone will do the trick, but I know I personally have had moments where I want the sound quality to be as crisp as possible. Enter these awesome mics! They connect wirelessly to iPhones and Androids so you can have clear audio even if your phone is farther away. This can be a great solution when trying to vlog while walking around on a windy day or when you need a video to have clearer, more professional audio!

Content Planning:

Creating great content is one thing, but keeping it organized and consistently flowing is where the magic happens. Without a solid plan, even the best content can get lost in the shuffle – or even worse, you end up with decision fatigue and lose momentum. That’s why a well-thought-out content calendar is my secret weapon!

A content calendar makes sure you are staying on track and ensures your message reaches your audience at the right time, every time. Below you can see a sneak peek at my Social Media Content Calendar available to download to make planning super simple!

Whether you’re juggling multiple platforms or just starting out, a content calendar like this will help you streamline your creative process and maximize your impact!

These are just some of my favorite content creator must-haves that I highly recommend and have helped me. Check out my “Hosting Must Haves” post if you want to have a Thanksgiving or holiday party that produces beautiful moments you can capture with these products! Be sure to tag me if you use any of these products. I can’t wait to see what content you create!

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Founder of multi-million dollar business Pink Lily.

I’m a wife, mom, entrepreneur, and marketing expert teaching women with big dreams.