Hello, I’m Tori.

My Life

the blog:

First off, welcome to my site. You may have gotten here via my instagram, from Pink Lily, or other social media accounts or maybe you just stumbled upon this site while browsing the internet. Either way, I’m glad you are here. Let me tell you a little about myself. I am a small town Kentucky girl that is also a Mom to 3 adorable kids, wife and CEO to a multimillion dollar company that was started by myself and my husband. Each day, I get to live out my dreams while running a successful online clothing brand. It’s really amazing! But I also juggle being a full-time CEO and entrepreneur with raising my little family and being the best mom and wife I can be. It’s definitely not easy, and it keeps me very busy, but it’s incredibly rewarding and I’m blessed to be in this position. I’m excited to inspire women around the world!

I was born and raised in Bowling Green, KY.  I have 3 older sisters and a younger brother.  When I was younger I wanted to move to LA when I turned 18, but instead I stayed here in KY and decided to pursue a sales & marketing degree at Western Kentucky University.  After graduation I started my career selling insurance.  I was a top performer in my area, but I found that the career path was not fulfilling to me.  Having an absolute passion for social media and fashion, I dreamed of being an entrepreneur someday.  At the age of 27 me and my husband decided to take a leap of faith and leave our corporate jobs and dive head first into the eCommerce world.  With no guaranteed income, a mortgage, $80k in student loans, and a 1 year old baby, this was an extremely risky decision!  But as they say, high risk, high reward!  The entrepreneurial venture paid off and we never looked back.  7 years later, the business is worth over $100 million dollars.  I know have 3 children, Pink Lily has 150 employees, and I’ve learned so many lessons along the way I just can’t wait to share these details with you 

My goal with this site is to open up my life to others and to really inspire other working women and moms to live their best life. Each day, I get 100’s of messages online from other women about how inspired they are to see someone be so successful with a career and being a mom and it really got me thinking that so many women believe that they can’t have both. This is another topic I will dive into with a blog post but is really the main reason why I wanted to create this space. You can have it all. You can live out your dreams and have the best life yet. It’s possible. I hope you follow along with me to see it and to get inspired for yourself.

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Hi, I'm tori

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